URAC

How URAC Boosted Authority with SEO

This healthcare brand partnered with Growlyn for SEO, link building, and expert copywriting, boosting visibility, trust, and performance across search and AI platforms.

  • 192
    %
    Increase in Traffic

    From SEO AI Sources

  • 103
    %
    Increase in Conversions

    From Link Building

  • 70
    %
    Higher Visibility

    From Web Development

  • 43
    %
    Increase in Appearances

    From Copywriting

Expert-Written Content for URAC.org

In healthcare, content has to be accurate, credible, and crafted by experts who understand the space. With guidance from URAC’s internal team, Growlyn’s healthcare-focused writers created high-value seed content on:

Mental health in the workplace

Specialty pharmacy

Telehealth

Community health worker programs

Health contact center accreditation

Health equity

Authority Link Outreach

URAC competes in a crowded digital space where other accreditation providers often hold strong domain authority. To elevate URAC’s visibility, Growlyn’s earned media team executed a targeted outreach strategy to secure high-quality, industry-relevant backlinks.

Since launching the SEO campaign, the team has built 125+ authoritative backlinks to URAC’s seed content and key pages, including the homepage. These links strengthen rankings, enhance credibility, and increase the chances that AI systems reference URAC as a trusted source in user-facing answers.

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