Record Head

Improve Record Head Local Visits and Sales

Record Head partnered with Growlyn to improve local SEO, website performance, and search visibility, increasing organic traffic and driving more in-store visits.

  • 268
    %
    Increase in Traffic

    From Local SEO

  • 47
    %
    Increase in Organic Users

    From Local SEO

  • 58
    %
    Higher Visibility

    From Content Marketing

  • 87
    %
    Increase in Appearances

    From Link Building

Boosting Organic Keyword Reach with SEO

Record Head initially had a limited organic presence, ranking for only about 3,000 keywords, which restricted their visibility to potential customers.

Growlyn conducted comprehensive industry and competitor research to identify high-value keywords aligned with Record Head’s products and customer search intent. We implemented targeted on-page SEO improvements, including optimized title tags, meta descriptions, and content updates for both broad and niche search terms. This strategy expanded their keyword footprint from 3,000 to over 34,000, significantly boosting opportunities for organic discovery and customer engagement.

Improving Local Visibility to Drive Store Visits

Although Record Head had a strong local presence, they weren’t consistently appearing in location-based searches—especially for “near me” queries and local searches in Milwaukee.

Growlyn focused on enhancing their local SEO by optimizing their Google Business Profile and standardizing citations across the web. We also researched and targeted local keywords to ensure Record Head appeared in searches specific to Milwaukee and surrounding areas. These efforts strengthened their visibility in local search results, helping drive more in-store visits from nearby customers.

Enhancing Technical SEO to Support Growth

Record Head’s website lacked a strong technical SEO foundation, which was limiting its search engine performance despite having quality content and products.

Growlyn performed a comprehensive technical SEO audit to pinpoint areas for improvement, then implemented targeted enhancements to boost crawlability, indexing, and overall site performance. This included refining site structure, resolving SEO errors, and integrating their efforts into our proprietary ahref platform, enabling ongoing data-driven analysis and continuous optimization for consistent, scalable growth.

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